有心的亞馬遜賣(mài)家可以參考這三封優(yōu)秀的郵件，為自己設(shè)計(jì)獨(dú)特的索評(píng)信。

對(duì)于Amazon的銷(xiāo)售人員來(lái)說(shuō)，獲得消費(fèi)者的反饋一直是一個(gè)熱門(mén)話(huà)題。得到更多的好評(píng)意味著未來(lái)的換算率更高，其次是較高的產(chǎn)品分類(lèi)，最終形成了完美的良性循環(huán)，并開(kāi)始刺激“一個(gè)”。自那一年以來(lái)，亞馬遜已經(jīng)變得更加嚴(yán)格，從某種意義上說(shuō)，它切斷了出賣(mài)人獲得評(píng)估的手段。對(duì)產(chǎn)品頁(yè)面和相關(guān)內(nèi)容的嚴(yán)格的Amazon要求也切斷了銷(xiāo)售人員直接在產(chǎn)品頁(yè)面上進(jìn)行廣告的途徑。從該法的角度來(lái)看，獲得評(píng)估的其他方法是有限的。在這篇文章中，我們將主要通過(guò)電子郵件進(jìn)行索評(píng)。

對(duì)于郵件索評(píng)，可能大多數(shù)賣(mài)家還沒(méi)有引起足夠高的重視。事實(shí)上，馬遜的運(yùn)營(yíng)中自然評(píng)論的數(shù)量當(dāng)然非常小。除非他們真正感覺(jué)到產(chǎn)品真的足夠好，否則許多買(mǎi)家在用盡商品后就會(huì)寫(xiě)評(píng)論。但是，如果賣(mài)家能夠選擇這樣的產(chǎn)品，就不需要擔(dān)心銷(xiāo)售、評(píng)估、排名。所以，當(dāng)我們回到日常運(yùn)作時(shí)，我們不得不承認(rèn)，自然的評(píng)論很少，為了喚起消費(fèi)者的認(rèn)同，為了喚起消費(fèi)者的認(rèn)同，我們需要做出更多的努力。

而這個(gè)努力，直觀的來(lái)看，就是寫(xiě)個(gè)漂亮的索評(píng)郵件了。我曾見(jiàn)過(guò)最高水準(zhǔn)的索評(píng)郵件優(yōu)美的像是小說(shuō)一樣。親切，幽默的語(yǔ)言;形象，生動(dòng)的描述，我非常想把這封郵件分享給各位賣(mài)家學(xué)習(xí)，所以我把他就放在下面：

“Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!”

當(dāng)然，這樣優(yōu)美的索評(píng)信并不是所有賣(mài)家都能寫(xiě)的出的，直接傳達(dá)這封郵件的內(nèi)容并不一定會(huì)提高我們的郵件的成功率。各賣(mài)方銷(xiāo)售的產(chǎn)品是不同的，但是如果真的寫(xiě)這樣的郵件的話(huà)，必須得針對(duì)性的設(shè)計(jì)文案才行。

不過(guò)，做不了我們的財(cái)寶，可以作為我們郵件的目標(biāo)嘛。有心的賣(mài)家們可以參考這樣優(yōu)秀的郵件，為自己設(shè)計(jì)獨(dú)特的索評(píng)信。當(dāng)然，我們也為繁忙的賣(mài)家提供了另外一個(gè)選擇，那就是隨后為大家提供的一些索評(píng)模板。在一場(chǎng)交易的不同階段，我們需要準(zhǔn)備不同的郵件發(fā)給買(mǎi)家，以形成一個(gè)負(fù)責(zé)，熱情的賣(mài)家形象。讓我們一起來(lái)看。

首先，是收到訂單的時(shí)候，這時(shí)發(fā)出的郵件有兩個(gè)目的：

第一：告知他們訂單的狀況，表明他們的訂單并沒(méi)有被遺忘;

第二：給買(mǎi)家提個(gè)醒，避免他們?cè)谶^(guò)一陣還沒(méi)收到貨物時(shí)直接甩來(lái)差評(píng)或者像亞馬遜投訴。

至于如何做到，請(qǐng)看：

郵件主題： Thank you for your *[product-name]* purchase!

內(nèi)容: Hello *[buyer-first-name]*,

Thank you for purchasing our *[product-name]*. This is the first of three emails you will receive to ensure proper delivery and satisfaction.

You can check the status of your order any time through below link.

*[order-link:Your order can be viewed on Amazon.com here]*

We value your complete satisfaction and strive to offer a high quality product and service. We will personally follow up with Amazon to make sure your brand new product is delivered in a timely manner.

If for whatever reason you have any issues receiving your product, don’t worry, we have you covered. Reply to this email or contact Amazon customer service right away at:

*[amazon-customer-service-link]*

While you wait for your item to be delivered, please find a stranger to high five. It will make their day and you’ll enjoy it too.

Thank you again for your purchase.

Sincerely,

Customer Service”

然后，接下來(lái)的一封郵件則在訂單發(fā)出后跟進(jìn)。

至于訂單發(fā)行后多久，賣(mài)方必須自行決定。根據(jù)賣(mài)方?jīng)Q定的時(shí)間間隔，可以?xún)H對(duì)模板的內(nèi)容進(jìn)行少許修改。這一次，電子郵件的內(nèi)容將開(kāi)始到達(dá)點(diǎn)。在此電子郵件中，我們需要讓消費(fèi)者留下評(píng)論，這是最重要的目的。此外，與第一個(gè)電子郵件一樣，避免消費(fèi)者直接向亞馬遜投訴或直接在我們身邊留下評(píng)論。

“郵件主題: How is your *[product-name]* working for you?

內(nèi)容: Hello *[buyer-first-name]*,

This is the second of three emails you will receive from us. By now Amazon should have delivered your brand new *[product-name]*. Remember, if you have any issues whatsoever, please reply to this email or contact Amazon Customer Service (they are very helpful and speedy) at:

*[amazon-customer-service-link]*

We are a growing company and appreciate every purchase. We strive to ensure that all of our customers are completely satisfied, and it is our hope that you truly are.

2 Minute Favor To Ask If the product has met or exceeded your expectations we would love to hear about it. Please spread the word by leaving a review (it will only take 2 minutes and it is very much appreciated).

Feel free to comment on how the product is working for you, and our customer service. Your feedback helps ensure we keep doing things right. You can create your review here:

*[product-review-link:Write your review here]*

(We will thank you profusely and even find a homeless kitten to hug on your behalf)

Again, if there are any issues with the product, please reply to this email or contact Amazon Customer Service before leaving a review, so we can take care of any issues first:

*[amazon-customer-service-link]*

Sincerely,

Customer Service”

最后，這是在買(mǎi)方確認(rèn)收到后4-5天后可進(jìn)行的最后一個(gè)電子郵件。這將是我們的最后一個(gè)電子郵件，它將回應(yīng)前兩個(gè)消息，讓整個(gè)過(guò)程開(kāi)始，進(jìn)一步向消費(fèi)者提供負(fù)責(zé)的、熱情的賣(mài)家形象，同時(shí)完成我們的索評(píng)要求。

“郵件主題: [Last Email] Dedicated To Your Experience!

內(nèi)容: Hello *[buyer-first-name]*,

This will be our final email to you regarding your brand new *[product-name]*. If you have not already left a review on our product we’d really appreciate you doing that. We take all reviews seriously and want to ensure orders are processed promptly and shipments arrive as promised.

We strive for a high quality product and customer experience. If you have just 2 minutes to spare and are enjoying your product please do leave us a review here:

*[product-review-link:Write your review here]*

(For each review we receive we will find a public place to spontaneously dance in your honor)

Lastly, if there are any issues with the product, please reply to this email directly or contact Amazon Customer Service before leaving a review so we can take care of any issues first:

*[amazon-customer-service-link]*

Thank you and please have a fantastically glorious day. Again, this is the last email you will receive from us so we really do hope you’re enjoying your purchase.

Sincerely,

Customer Service”

是的，這是我們今天的全部?jī)?nèi)容。各賣(mài)家在自己的產(chǎn)品中發(fā)現(xiàn)最合適的索評(píng)價(jià)方式，希望能夠更容易地進(jìn)行亞馬遜銷(xiāo)售。