我覺得今年我們做亞馬遜會遇到三個問題，Review，選品和推廣（CPC，站外，等等），所以今天給大家分享一個策略可以通過Facebook提取客戶的評價和郵件。

先說一下流程：

1：需要一個  Facebook Page

2：創(chuàng)建 Landing Page 然后使用 Facebook Pixel

3：打1-3折（越低越好）

4：從 Facebook 廣告引流到 Landing Page 里面

5：跟蹤那些客戶提取了優(yōu)惠碼（需要用Facebook Pixel）

操作說明

第一步

為您的品牌創(chuàng)建Facebook粉絲頁面。

如果您已有粉絲頁面，則可以跳過此步驟。

您需要粉絲專頁才能投放廣告。

如果你需要設(shè)置一個頁面，你可以得到一個由fiverr制作的logo和背景，以便看起來更合理。

第一步

創(chuàng)建landing Page,下面事英文說明書

Create a Landing Page for Your Product (one click with My Seller Pal)

Loginto My Seller Pal, enter your ASIN, click create page and boom you have a landing page.

https://www.mysellerpal.com  

Then out pops your landing page.

第二步

Step 3: Create a Promotion 創(chuàng)建Promotion

Within Amazon, create either asingle usecoupon code promotion or a group code promotion.

Another post will detail creating promotions, but for thisexampleI’ll show adding a batch ofsingle usecoupon codes.

In My Seller Pal:

Go to promotions

Select the landing page you just created

Select “instant opt-in” – this will give code with no email

▌第三步

Step 3: Create a Promotion 創(chuàng)建Promotion

Within Amazon, create either asingle usecoupon code promotion or a group code promotion.

Another post will detail creating promotions, but for thisexampleI’ll show adding a batch ofsingle usecoupon codes.

In My Seller Pal:

Go to promotions

Select the landing page you just created

Select “instant opt-in” – this will give code with no email

Now enable the promotion, insert yoursingle usecodes, click import codes and update your promotion.

▌第四步

添加Facebook Retargeting Pixel 到 Landing Page

Step 4: Add Facebook retargeting pixel to your landing page and the promotionthankyou page.

FromFaceboookfind “setup pixel”, copy it.

▌第五步

鎖庫存

Step 5: Protect your inventory

My Seller Pal does not limit your inventory, you will need to take a few steps to protect yourself.

I recommend using an FBA fulfillment order placed on hold and setting a max order quantity on each variation in your listing to further limit order quantity per order. Multiple levels of protection. And not shipping all your stuff in during launch. I still have sellers thinking that single-use codes protect them – they do not protect against large orders on a single checkout!

▌第六步

使用Facebook 廣告引流

Step 6: Create Facebook Ad Driving traffic to your landing page URL

OnFacebookyou will create an Ad targeting an audience that is likely to love your product.

I’m going to copy my Facebook Ads from my original Medium article that targeted mud runners and used a carousel ad.  This format and targeting including people who like Amazon.com hasworked well.

我們創(chuàng)建promotion的時候有一個Button可以寫：Write your email，然后客戶可以提取優(yōu)惠碼，然后我們直接有客戶的郵件，然后通過平臺我們可以提取客戶的郵件，然后直接溝通！ 

我們創(chuàng)建promotion的時候有一個Button可以寫：Write your email，然后客戶可以提取優(yōu)惠碼，然后我們直接有客戶的郵件，然后通過平臺我們可以提取客戶的郵件，然后直接溝通！