你知道嗎？在每天數(shù)以萬計的外貿(mào)郵件中，只有不到10%的郵件能夠真正引起老外的注意并得到回復(fù)。這意味著，如果你的外貿(mào)開發(fā)信不能脫穎而出，就很可能會淹沒在信息的海洋里。

那么，如何才能讓你的郵件成為那珍貴的10%呢？接下來將為你分享一些實用的技巧。

1

簡潔明了的主題

主題是開發(fā)信的第一印象，它應(yīng)該簡潔明了地傳達(dá)郵件的核心內(nèi)容。國外客戶每天可能收到大量的郵件，一個含糊不清或過于冗長的主題很容易被忽略。

相反，要具體指出你能為客戶提供的價值，例如 “High-Quality [Product Name] at Competitive Prices” 或 “New Innovation in [Industry] Solutions”。

2

個性化的稱呼

在開發(fā)信的開頭，使用個性化的稱呼可以讓客戶感受到你的誠意和關(guān)注。不要使用過于籠統(tǒng)的稱呼，如 “Dear Sir/Madam”（尊敬的先生/女士），而是盡量通過各種渠道了解客戶的姓名、職位等信息，使用 “Dear Mr. [Last Name]”（尊敬的[姓氏]先生）或 “Dear Ms. [Last Name]”（尊敬的[姓氏]女士）這樣的稱呼。

如果無法確定客戶的具體姓名，可以根據(jù)客戶所在的公司名稱等進行個性化的稱呼。例如，“Dear [Company Name] Team”（尊敬的 [公司名稱] 團隊）。

3

引人入勝的開場白

開場白要迅速抓住客戶的注意力，讓他們有興趣繼續(xù)閱讀下去。可以通過提及客戶的痛點、需求或者一個與客戶相關(guān)的案例來引起共鳴。例如：

Did you know that our products can help you save up to 30% on production costs?

你知道我們的產(chǎn)品可以幫助你節(jié)省高達(dá) 30% 的生產(chǎn)成本嗎？

Recently, we worked with a company in your industry and achieved remarkable results. I thought you might be interested in learning more.

最近，我們與一家與你所在行業(yè)相同的公司合作，取得了顯著的成果。我想你可能會有興趣了解更多。

4

突出產(chǎn)品或服務(wù)的優(yōu)勢

在開發(fā)信的主體部分，要清晰地闡述你的產(chǎn)品或服務(wù)有哪些獨特的優(yōu)勢，如何解決客戶的問題，以及能為客戶帶來哪些好處?？梢詮囊韵聨讉€方面：

質(zhì)量：強調(diào)你的產(chǎn)品或服務(wù)的高質(zhì)量標(biāo)準(zhǔn)，可以通過認(rèn)證、獎項、客戶評價等方式來證明。

價格：如果你的產(chǎn)品或服務(wù)具有價格優(yōu)勢，可以明確地告訴客戶，并解釋為什么你的價格更具競爭力。

服務(wù)：強調(diào)你的公司提供的優(yōu)質(zhì)服務(wù)，如快速響應(yīng)、定制化服務(wù)、售后支持等。

在闡述產(chǎn)品或服務(wù)的優(yōu)勢時，可以使用具體的數(shù)據(jù)和案例來支持你的說法，讓客戶更加直觀地了解你的產(chǎn)品或服務(wù)的價值。

Our products are made of high-quality materials and undergo strict quality control procedures. We have received ISO 9001 certification and have been highly praised by our customers. With our products, you can be assured of reliable quality and long service life.”

我們的產(chǎn)品采用高質(zhì)量的材料制作，并經(jīng)過嚴(yán)格的質(zhì)量控制程序。我們獲得了ISO9001認(rèn)證，并得到了客戶的高度評價。使用我們的產(chǎn)品，你可以放心地享受可靠的質(zhì)量和長期服務(wù)。

Our prices are very competitive compared to other suppliers in the market. We are able to offer such low prices because of our efficient production process and large-scale procurement. By choosing our products, you can save up to 30% on your procurement costs.”

與市場上的其他供應(yīng)商相比，我們的價格非常有競爭力。我們能夠提供如此低的價格，是因為我們高效的生產(chǎn)流程和大規(guī)模的采購。選擇我們的產(chǎn)品，你可以節(jié)省高達(dá)30%的采購成本。

Our company is constantly innovating and developing new products to meet the changing needs of the market. Our latest product, [Product Name], features advanced technology and unique design, which can help you improve your production efficiency and reduce your operating costs.

我們的公司不斷創(chuàng)新和開發(fā)新產(chǎn)品，以滿足市場不斷變化的需求。我們的最新產(chǎn)品 [產(chǎn)品名稱] 采用先進的技術(shù)和獨特的設(shè)計，可以幫助你提高生產(chǎn)效率，降低運營成本。

Our company provides excellent after-sales service. We have a professional technical support team that can respond to your requests quickly and solve your problems in a timely manner. We also offer a one-year warranty for our products to ensure your peace of mind.

我們的公司提供優(yōu)質(zhì)的售后服務(wù)。我們有一個專業(yè)的技術(shù)支持團隊，可以快速響應(yīng)你的請求，并及時解決你的問題。我們還為我們的產(chǎn)品提供一年的保修期，以確保你的放心使用。

5

明確的行動呼吁

在開發(fā)信的結(jié)尾，要明確地提出行動呼吁，告訴客戶你希望他們采取什么行動?？梢允且蠡貜?fù)郵件、安排電話會議、查看產(chǎn)品樣本等。

If you are interested in our products or services, please reply to this email and let us know your specific needs. We will be happy to provide you with more detailed information and quotations.

如果你對我們的產(chǎn)品或服務(wù)感興趣，請回復(fù)這封郵件，告訴我們你的具體需求。我們將很樂意提供更詳細(xì)的信息和報價。

Would you like to schedule a phone call to discuss our cooperation further? Please let me know your availability and I will call you at a convenient time.

你是否愿意安排一次電話會議，進一步討論我們的合作？請告訴我你的時間安排，我會在你方便的時候給你打電話。

If you would like to see our product samples, please provide your shipping address. We will send them to you depending on specific conditions (charges may apply).

如果你想看到我們的產(chǎn)品樣本，請?zhí)峁┠愕泥]寄地址，我們將根據(jù)具體情況為你寄送（可能會產(chǎn)生費用）。

6

專業(yè)的簽名

簽名部分應(yīng)該包括你的姓名、職位、公司名稱、聯(lián)系方式等信息，讓客戶能夠方便地聯(lián)系到你。簽名要簡潔、專業(yè)，不要過于花哨或復(fù)雜?？梢允褂靡韵赂袷降暮灻?/p>

Best regards,

[Your Name]

[Position]

[Company Name]

Tel: [Phone Number]

Email: [Your Email Address]

外貿(mào)開發(fā)信英文模板：

模板一：

Subject: New Product Introduction

Dear Mr. [Last Name],

I hope this email finds you well. My name is [Your Name] from [Company Name], a leading manufacturer and supplier of [Product Category].

We are excited to introduce our latest product, [Product Name], which is designed to meet the growing demand for [Product Feature]. With its unique features and advanced technology, [Product Name] can help you [Benefit to Customer].

If you are interested in learning more about our product, please reply to this email or give me a call at [Phone Number]. I would be happy to provide you with more detailed information and answer any questions you may have.

Best regards,

[Your Name]

[Position]

[Company Name]

Tel: [Phone Number]

Email: [Your Email Address]

模板二：

Subject: Customized Quote for [Product/Service] for [Client's Company Name]

Dear [Client's Name],

I hope this email finds you in good spirits. My name is [Your Name], and I am delighted to connect with you from [Your Company Name], a trusted supplier of [Your Product/Service Category].

We came across your company, [Client's Company Name], and were impressed by your commitment to [Client's Company's Core Values/Business Focus]. We believe that our [Product/Service] could be a perfect fit for your needs.

To demonstrate our value, we have prepared a customized quote for [Product/Service], tailored to your specific requirements. Our offer includes [Details of Offer, e.g., pricing, delivery time, warranty, etc.].

We are confident that our competitive pricing, coupled with our exceptional quality and service, will make this an offer you cannot refuse. Please find the attached document for more details.

We would appreciate it if you could review the quote and let us know if you have any questions or would like to proceed. We are here to assist you in any way possible.

Thank you for your time and consideration. We look forward to working with you.

Best regards,

[Your Name]
[Your Position]
[Your Company Name]
[Your Contact Information]

模板三：

Subject: Request for Cooperation

Dear Mr. [Last Name],

I am writing to you on behalf of [Company Name], a company with a long history and excellent reputation in the [Industry Name] industry.

We are currently looking for reliable partners to expand our business in [Target Market]. After researching your company, we believe that you are an ideal candidate for cooperation.

Our company offers a wide range of high-quality [Product Category] that can meet the diverse needs of your customers. We also provide competitive prices, excellent service, and flexible payment terms.

If you are interested in exploring a partnership with us, please reply to this email or give me a call at [Phone Number]. I look forward to hearing from you soon.

Best regards,

[Your Name]

[Position]

[Company Name]

Tel: [Phone Number]

Email: [Your Email Address]

注意事項

開發(fā)信的語言要簡潔明了，避免使用過于復(fù)雜的詞匯和句子結(jié)構(gòu)。同時，要注意語法和拼寫錯誤，確保郵件的準(zhǔn)確性和專業(yè)性。

在發(fā)送開發(fā)信之前，要對客戶進行充分的調(diào)研，了解他們的需求和痛點。這樣才能寫出更有針對性的開發(fā)信，提高回復(fù)率。

不要在開發(fā)信中過度推銷自己的產(chǎn)品或服務(wù)，要以客戶為中心，關(guān)注他們的需求和利益。

開發(fā)信的發(fā)送頻率要適當(dāng)，不要過于頻繁地給客戶發(fā)送郵件，以免引起他們的反感。

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