五星好評對于產(chǎn)品來說，可謂是重中之重，它既能讓消費者在瀏覽頁面的時候相信賣家的信譽和產(chǎn)品的質(zhì)量，也能夠讓猶豫不決的潛在客戶產(chǎn)生從重的心理，更重要的是它還能影響產(chǎn)品的排名。

但是，一般情況下，買家給予商品的留評率非常低，甚至有的賣家產(chǎn)品留評率低于1%的都有。因此，很多賣家就會嘗試以購買留評的途徑去快速大量地增加評論。

然而，自17年以來，亞馬遜對刷評論的舉動可謂是一波接一波，先是警告，然后大量刪評、封號，控制力度是越發(fā)嚴格，等于是截斷了廣大賣家快速獲評的重要途徑。

違規(guī)獲評不行，自然積累速度又太慢，可能還沒等到這個產(chǎn)品賺錢，它的時代就過去了。這樣思來想去，既要符合亞馬遜要求同時要保證效果且性價比高的，便是亞馬遜索評郵件和站外促銷了。

索評郵件

其實，索評郵件之前就有開一個專題說過了，但為了能讓新朋友更好地理解，這里再說一遍。

索評郵件其實就是在用戶進行下單購買之后的郵件跟蹤，給用戶提供附加價值的操作，包括給用戶提供產(chǎn)品購買信息，客服服務(wù)支持，產(chǎn)品相關(guān)的使用說明，或者其他的相關(guān)信息能夠幫助用戶解決問題。

但要注意，賣家們不要給用戶濫發(fā)無用的信息，亞馬遜對所有的郵件都有進行監(jiān)控，如果違反了規(guī)則，亞馬遜可能會封掉你的郵件索評功能。

一般來說，三封的郵件索評是比較合適的策略。AMZFinder 每月有500封免費郵件，大家可以依照對應(yīng)的模板按自己所需進行操作。

郵件一、確認購買

發(fā)送時間：購買后立即發(fā)送，或者在購買后1天內(nèi)進行發(fā)送。

包含內(nèi)容：表示感謝用戶購買，同時給用戶提供一些跟購買的產(chǎn)品相關(guān)的tips。

標(biāo)題: Thanks for your order of the {{ Product Name }}

正文： Hello {{ Buyer First Name }},

Thanks again for ordering our {{ Product Name }}!

The available tracking information shows that your item is out for delivery today and you should be receiving it shortly. When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction. {{ Seller Feedback Link }}

We have spent a long time creating {{ Product Name }} and would love to know what you think of it.

Some things that may help you enjoy the product better: ADD TIPS

In the meantime, you can view your order’s progress here: {{ Order Link }}

We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!

Sincerely,

Your name

郵件二、訂單跟進

發(fā)送時間：在發(fā)貨后的2-10天，最好能夠確保用戶已經(jīng)收到產(chǎn)品再發(fā)。

包含內(nèi)容：這封郵件主要是確定客戶已經(jīng)收到完整的貨，并且沒有遇到什么問題，這個步驟能夠有效減少差評的出現(xiàn)，當(dāng)然這些信息也可以結(jié)合在第一封郵件里面進行使用。

標(biāo)題: Following Up on Your Recent Amazon Purchase

正文： Hi {{ Buyer First Name }},

Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.

Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!

I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.

You can provide seller feedback here: {{ Product Review Link Button }}

Sincerely,

Your name

郵件三、索評

發(fā)送時間：在發(fā)貨后的10-15天。

包含內(nèi)容：這是最后的一封郵件，主要目標(biāo)是讓客戶留下評論，并保證他們喜歡這個產(chǎn)品。

標(biāo)題: I hope you’re loving your {{ Product Name }}

正文： Hi {{ Buyer First Name }},

It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us. Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.

If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here: {{ Product Review Link Button }}

Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips! Thanks again!

Sincerely,

Your name

站外促銷

除了索評郵件外，大家還可以利用站外促銷進行引流，不僅可以快速增加產(chǎn)品的銷量，還能獲得評論的累積。

但是，做站外促銷也是有講究的。一般情況下，大家常規(guī)的做法都是設(shè)置Code，然后分享鏈接到社交平臺，將流量導(dǎo)入產(chǎn)品Listing詳情頁面。

這個做法其實不太合理：

其一，這會導(dǎo)致大量無效的流量（只看卻不購買）比例的增加，降低你的轉(zhuǎn)化率。即便你從中獲得了想要的評論，但要知道，亞馬遜是非?？粗剞D(zhuǎn)化率的，轉(zhuǎn)化率降低，產(chǎn)品的排名也會波及。而且，現(xiàn)在貌似 Code 設(shè)置超過30% 以上，買家留的評不僅沒什么權(quán)重，可能VP認證都沒有，所以需要慎重。

其二，大量買家的涌入可能會造成瘋狂下單的現(xiàn)象，導(dǎo)致庫存被賣光，后續(xù)補貨卻跟不上，結(jié)果不但蒙受了銷售損失，也會因為庫存問題導(dǎo)致listing排名下降。

不過也不用太擔(dān)心，站外促銷不一定非得用常規(guī)的Code，現(xiàn)在有些站外折扣網(wǎng)站不管多高的折扣留的評都有VP認證，而且權(quán)重還高，操作也簡單。

（來源：Sellerhow）