隨著亞馬遜不斷的改變政策，現(xiàn)在評(píng)論的獲取變得越來(lái)越難，過(guò)去一把刷的局面已經(jīng)一去不復(fù)返，刷評(píng)論越來(lái)越難，不少的賣家開(kāi)始正視這個(gè)問(wèn)題，開(kāi)始改變獲取評(píng)論的策略從而轉(zhuǎn)向郵件的索評(píng)。

什么樣的索評(píng)郵件更能提高留評(píng)率？

首先索評(píng)郵件其實(shí)就是在用戶進(jìn)行下單購(gòu)買之后的郵件跟蹤，給用戶提供附加價(jià)值的操作，包括給用戶提供產(chǎn)品購(gòu)買信息，客服服務(wù)支持，產(chǎn)品相關(guān)的使用說(shuō)明，或者其他的相關(guān)信息能夠幫助用戶解決問(wèn)題。

根據(jù)一些權(quán)威機(jī)構(gòu)的介紹，為了增加索評(píng)成功率需要在索評(píng)郵件里面做到如下一些事項(xiàng)，大家對(duì)號(hào)入座。

1. 把發(fā)件人的名稱修改為店鋪名稱，能夠增加3.7%的成功率。

2.在主題里面用一些跟金錢相關(guān)的刺激性的詞匯鼓勵(lì)用戶留評(píng)論會(huì)有積極的作用，可以提高18.5%的留評(píng)率，類似的詞匯如coupon，free，discount，win，save，sale等。如果你在亞馬遜賣超過(guò)1款產(chǎn)品，可以考慮給用戶在其他的產(chǎn)品一些折扣，用來(lái)?yè)Q取評(píng)論，雖然亞馬遜可能會(huì)把這個(gè)定義為誘導(dǎo)性留評(píng)，但是也是可以從中考慮一下。

3. 在索評(píng)的郵件主題里面增加“？”問(wèn)號(hào)，可以提高15.7%的留評(píng)率。

現(xiàn)在市面上有非常多的索評(píng)工具能夠使用，包括如Bqool，AMZFinder，F(xiàn)eedback5，F(xiàn)eedbackexpress等。對(duì)于訂單不多的，或者初次使用的用戶，可以考慮使用AMZFinder的每月500封的免費(fèi)郵件。

提醒：注意不要給用戶濫發(fā)無(wú)用的信息，亞馬遜對(duì)所有的郵件都有進(jìn)行監(jiān)控，如果違反了規(guī)則，亞馬遜可能會(huì)封掉你的郵件索評(píng)功能。

如何使用運(yùn)用郵件進(jìn)行索評(píng)？

一個(gè)成功的郵件索評(píng)策略需要注意2個(gè)點(diǎn)，發(fā)送郵件的時(shí)間和發(fā)送的內(nèi)容。

并不鼓勵(lì)你在用戶一完成購(gòu)買就向用戶發(fā)郵件要求索評(píng)。

另外如果在用戶完成購(gòu)買后很久再要求評(píng)論也并不是最佳的做法。

3封郵件索評(píng)的方法是比較合適的策略。

下面將給你分享這三封郵件，你可以根據(jù)這個(gè)郵件結(jié)構(gòu)去定制自己的產(chǎn)品和公司信息。

具體的三封郵件分別是：郵件1購(gòu)買確認(rèn)——》郵件2購(gòu)買跟進(jìn)——》郵件3產(chǎn)品索評(píng)

郵件一、確認(rèn)購(gòu)買

發(fā)送時(shí)間：購(gòu)買后立即發(fā)送，或者在購(gòu)買后1天內(nèi)進(jìn)行發(fā)送。

包含內(nèi)容：表示感謝用戶購(gòu)買，同時(shí)給用戶提供一些跟購(gòu)買的產(chǎn)品相關(guān)的tips。

標(biāo)題: Thanks for your order of the {{ Product Name }}

正文：

Hello {{ Buyer First Name }},

Thanks again for ordering our {{ Product Name }}!

The available tracking information shows that your item is out for delivery today and you should be receiving it shortly.

When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction.

{{ Seller Feedback Link }}

We have spent a long time creating {{ Product Name }} and would love to know what you think of it.

Some things that may help you enjoy the product better:

ADD TIPS

In the meantime, you can view your order’s progress here: {{ Order Link }}

We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!

Sincerely,

Your name

郵件二、訂單跟進(jìn)

發(fā)送時(shí)間：在發(fā)貨后的2-10天，最好能夠確保用戶已經(jīng)收到產(chǎn)品再發(fā)。

包含內(nèi)容：這封郵件主要是確定客戶已經(jīng)收到完整的貨，并且沒(méi)有遇到什么問(wèn)題，這個(gè)步驟能夠有效減少差評(píng)的出現(xiàn)，當(dāng)然這些信息也可以結(jié)合在第一封郵件里面進(jìn)行使用。

標(biāo)題: Following Up on Your Recent Amazon Purchase

正文：

Hi {{ Buyer First Name }},

Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.

Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!

I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.

You can provide seller feedback here:

{{ Product Review Link Button }}

Sincerely,

Your name

郵件三、索評(píng)

發(fā)送時(shí)間：在發(fā)貨后的10-15天。

包含內(nèi)容：這是最后的一封郵件，主要目標(biāo)是讓客戶留下評(píng)論，并保證他們喜歡這個(gè)產(chǎn)品。

標(biāo)題: I hope you’re loving your {{ Product Name }}

正文：

Hi {{ Buyer First Name }},

It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us.

Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.

If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here:

{{ Product Review Link Button }}

Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips!

Thanks again!

Sincerely,

Your name

以上就是比較推崇的用三封郵件索要評(píng)論的步驟，當(dāng)然如果你希望通過(guò)更多的郵件來(lái)索要好評(píng)也是可以的，但是并不推薦這么做，因?yàn)檫@樣有可能會(huì)打擾到用戶，之前也見(jiàn)過(guò)一些賣家在這些郵件里面植入一些其他的市場(chǎng)信息更好的，更好的提升了留評(píng)概率，這個(gè)就需要各位賣家去思考和嘗試了。