前幾天店鋪的一個(gè)產(chǎn)品涉及了商標(biāo)侵權(quán)被下架了，心急如焚。心想：我們有自己的品牌怎么會(huì)被搞侵權(quán)呢？？經(jīng)過一番調(diào)查，就是一個(gè)詞被別人注冊(cè)了商標(biāo), 但是這個(gè)詞是大詞，幾乎競(jìng)品都在使用！

查了之后發(fā)現(xiàn)，這個(gè)商標(biāo)擁有者還是我們的前供應(yīng)商，聯(lián)系了之后說賣給別人了！那個(gè)人需要我們付1.5W美金才撤訴！就是流氓！竟然被我遇到了??！

經(jīng)冷靜分析后，還是默默的寫了申訴。

一般來說，侵權(quán)之前會(huì)收到亞馬遜的警告郵件。如下：

1. 可以通過上訴提供的商標(biāo)號(hào)去查是哪個(gè)詞侵權(quán)了：

（1）美國商標(biāo)查詢網(wǎng)地址：

http://www.uspto.gov/trademark

（2）歐盟商標(biāo)專利查詢地址：

https://oami.europa.eu/eSearch/#basic

2.對(duì)癥下藥，找到那個(gè)侵權(quán)詞后，文案上全部刪除這個(gè)詞，包括圖片等

3. 根本原因：

導(dǎo)致侵權(quán)的原因有哪些呢？真實(shí)原因我想我們大都是知道的。要么無意為之，要么故意冒犯。

什么情況下會(huì)導(dǎo)致無意識(shí)的商標(biāo)侵權(quán)呢？應(yīng)該是很多的。我是這么寫的，不管遇到什么問題，都是把鍋給“新員工”：

1. 闡述根本原因：

（1）缺乏對(duì)新員工的監(jiān)督：

（1）Lack of supervision of new employees:

Firstly, we are very sorry about our ignorance. The new employee who is not familiar with Amazon policy, and lacking the rules and policies when selling on your platform. Since most of our company employees are new employees, the store staff is complicated, and the product supervision is not enough, which may violate Amazon's policy. 

（2）由于中美/歐文化的差異，我們以為****只是****縮寫，并不知道這是一個(gè)商標(biāo)，而且已經(jīng)在（你要申訴的國家）注冊(cè)備案。

（2）Secondly, as the items of Amazon seller performance, we did not know this word has its own brand, to this point we acknowledge it is our fault. Due to the differences between Chinese and German cultures, we mistakenly thought that “***” is the abbreviation of “***”, however, it was a trademark that was registered in the EU. 

（3）缺乏對(duì)供應(yīng)商的監(jiān)督：

When developing this product, we did not strictly monitor the product. When we are ready to buy this product, we ask the manufacturer to prove that they are the agent selling this product.

（4）沒有好好研究亞馬遜的政策。

（5）公司整體管理和培訓(xùn)不足。

2. 已采取行動(dòng)措施

（1）刪除所有侵權(quán)詞

We have removed all infringing words from the Asin. 

（2）為員工安排版權(quán)培訓(xùn)

We have not conducted systematic training for employees, and new employees are not clear about the concept of infringement, which leads to such undesirable phenomena.

（3）設(shè)立監(jiān)督部門，實(shí)行獎(jiǎng)懲

We have deeply reflected on this situation. We feel that it is necessary to establish a supervisory department. 

（4）聯(lián)系商標(biāo)所有者，為我們的錯(cuò)誤行為致歉，并且提出了賠償損失的方案；

We sent emails to the rights owner to apologize for our stupid mistakes, and we told him that we are willing to makea compensation for their losses.

3. 以后避免再犯的措施

（1）強(qiáng)調(diào)采購部要求，嚴(yán)格選擇供應(yīng)商

（2）加強(qiáng)員工培訓(xùn)：

We have developed a monthly staff training to learn about the Amazon policy. 

（3）運(yùn)營部職責(zé)明確：

(1) When determining the product category, please provide accurate information: pictures, titles, prices, inventory, product descriptions, keywords;

(2) Use keywords in the product to search online. If in doubt, check with the purchasing department in time and stop uploading;

(3) Please ask the supplier for samples before selling. We should carefully check (such as color, quality, image, etc.) to ensure that the product quality and related logo images are legal, whether they contain trademark information or infringe on portrait rights;

(4) Check the title, picture list, and page details to make sure that we don't let you down anymore!

建議大家不要直接抄上面的話啦，雖然結(jié)構(gòu)清晰，但是我故意把內(nèi)容打亂了。

亞馬遜的客服一天要處理那么多case，如果客服一天讀到了那么多一模一樣的郵件，就像自動(dòng)回復(fù)一樣，會(huì)是什么感受呢~我提交申訴不到24小時(shí)，鏈接就回來！希望你們好運(yùn)啦~