亞馬遜運營者，那你肯定知道如果不是大品牌，那么就很難通過一個店鋪就把銷售額吃的很高。大部分的小賣家都需要利用多賬號來突破銷售額，而多賬號操作，細節(jié)上難免會兼顧不到。 

運營多個賬號、所做的操作越多，其賬號被系統(tǒng)記錄到的概率也就越高，其風險也就越大了，操作疏忽而導致賬號被封是時常發(fā)生的事情。那么賬號被封的原因都有哪些，其實被封無非三個原因：績效不過關、違反政策、嚴重侵權。 

當我們被亞馬遜移除銷售權限時，亞馬遜會給我們發(fā)一封信，信中會告訴我們：“ Why is this happening?”一般亞馬遜都會給到幾個原因，而我們賬號給移除銷售權限的原因往往就是其中一個。 

經(jīng)常會有賣家在群里問我們：“我這個賬號怎么給封了，誰能幫我看看是為啥”。其實你翻譯一下，對里面的幾點原因進行自檢，就知道什么情況了。一般來說，你第一次給封，亞馬遜都會給你個申訴的機會，讓你提交一份POA來審核。所謂的POA就是改進計劃，你向亞馬遜認錯并注明后續(xù)解決方案。 

那么我們?nèi)绾螌懸环莺细竦腜OA計劃，其中有一個重點在于：越詳細越好。 

STEP ONE：說明來意 

Dear xxx 

I am a principal of(Your Store). I am writing to...我寫信是為了... 

Root Cause of the Issue: (問題的根本原因，在這一步承認你的錯誤，例如：) 

We send follow-up e-mails to dissatisfied customers requesting the customer "reply to this e-mail directly"to resolve the issue, so as not to use Amazon's customer service 

- Since we mistakenly were guiding them around the Amazon customer service team, we believe Amazon may have identified this as manipulation.

-However, these e-mails were not manipulating the customer for reviews but rather directing them to our store so we could resolve the situation as soon as possible....

STEP TWO：給出你可以立馬執(zhí)行的補救措施

We have implemented the following Corrective Measures to immediately correct our mistake:

-Retracted our statement offering discounts in exchange for reviews.

-Contacted customers who purchased our products from other e-commerce platforms to instruct them to only write reviews on the e-commerce platform where they purchased the product, providing a link to direct them to the appropriate venue to write a review...

STEP THREE：給出今后的預防措施

Preventative Measures:

-Reevaluated our entire business practice and implemented the following:

Hired additional staff to review Amazon’s policies on a routine basis to ensure we are in compliance with all of existing Amazon’s policies as well as future policies.

-Conduct weekly reviews of our business practices to ensure that the company is in full compliance with Amazon' s policies....

再說一下你今后的良好運營計劃

-We retrained our customer service team to ensure the following:

o All customers receive a response within twenty-four-hours.

o We follow up after each purchase to provide all customers with complete product information to ensure they have no concerns regarding their purchase....

Looking forward to your reply

Sincere Wishes

(Your Store)

建議大家不要直接抄上面的話，雖然結(jié)構(gòu)清晰，但是我故意把內(nèi)容打亂了，建議大家也這樣做。

亞馬遜的客服一天要處理幾百上千個case，如果客服一天讀到了幾百封一模一樣的郵件會是什么感受。

其次大家可以時不時在語句中穿插一些有關你店鋪之前良好表現(xiàn)的句子，基本這樣一套POA計劃下來，如果不過的話也只能認命了。

最后希望大家在運營店鋪的時候都能用心思考，切勿馬虎了事，生意上的事馬虎不得，關注細節(jié)，細心做事，自然就可以安穩(wěn)掙錢了。 

來源丨闖盟跨境