美國局勢嚴峻| 4.5萬港口工人大罷工，破產(chǎn)企業(yè)激增，富翁撤離，跨境賣家如何應(yīng)對？

跨境知道
2024年10月08日 15:43
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據(jù)BWC中文網(wǎng)報道，美國即將引來史上最混亂的時期，各種負面事件層出不斷：美股大跌，華爾街恐懼指數(shù)VIX暴漲20%；東海岸和墨西哥灣沿岸的36個港口約4.5萬名碼頭工人大罷工；油價暴漲；伊以緊張局勢加??；數(shù)千富翁清場式撤離美國，企業(yè)破產(chǎn)數(shù)量正在激增。以上種種事件讓E姐驚呼和懷疑美國是不是正在走向破產(chǎn)，而我們跨境賣家又應(yīng)如何積極應(yīng)對如此窘境？

據(jù)BWC中文網(wǎng)報道，美國即將引來史上最混亂的時期，各種負面事件層出不斷，包括：美股大跌，華爾街恐懼指數(shù)VIX暴漲20%；東海岸和墨西哥灣沿岸的36個港口約4.5萬名碼頭工人大罷工；油價暴漲；伊以緊張局勢加?。粩?shù)千富翁清場式撤離美國，企業(yè)破產(chǎn)數(shù)量正在激增。

以上種種事件讓E姐驚呼和懷疑美國是不是正在走向破產(chǎn)，而我們跨境賣家又應(yīng)如何積極應(yīng)對如此窘境？

多元化供應(yīng)鏈

10月1日起，美國將開始近50年來首次大規(guī)模罷工，導(dǎo)致全美約一半的供應(yīng)鏈中斷，每天給美國經(jīng)濟造成約50億美元的損失。跨境賣家的貨物運輸必遭受嚴重影響。因此，除了傳統(tǒng)的海運，賣家應(yīng)考慮增加空運或鐵路運輸?shù)谋壤詼p少對單一運輸渠道的依賴。

提前備貨

罷工正繼續(xù)，但賣家們應(yīng)通過多渠道運輸提前在海外倉庫儲備關(guān)鍵商品，以減少因港口罷工造成的延遲。

關(guān)注市場動態(tài)

美股大跌，富翁逃離，美國破產(chǎn)企業(yè)數(shù)量激增表明美國市場存在更加嚴重的不確定性，賣家應(yīng)密切關(guān)注市場動態(tài)，評估潛在風(fēng)險。

油價波動應(yīng)對

油價暴漲可能增加運輸成本，賣家可以通過提前鎖定能源價格或采用節(jié)能措施來降低成本。

圖片來源于東方財富

財務(wù)風(fēng)險管理

加強財務(wù)管理，確保有足夠的流動性和應(yīng)急資金，以應(yīng)對富翁撤離和企業(yè)破產(chǎn)數(shù)量激增帶來的市場波動。

合規(guī)經(jīng)營店鋪

在不穩(wěn)定的經(jīng)濟環(huán)境中，合規(guī)性尤為重要，賣家應(yīng)堅持白帽打發(fā)，保住店鋪大本營。留得青山在不愁沒柴燒。

客戶有效溝通

美國形勢動蕩，各種不穩(wěn)定因素會引發(fā)訂單完成時效，因此，賣家應(yīng)注意提前與客戶溝通可能的延誤和服務(wù)中斷，維護客戶關(guān)系和信任。

以美國工人罷工導(dǎo)致延誤收貨為例，以下為客服郵件模板：

Dear Customer,

Thank you for your recent purchase from our Amazon store. We hope you are enjoying the anticipation of receiving your new item. However, we are reaching out to inform you of a development that is beyond our control and will affect the delivery timeline of your order.

Due to the ongoing strike at the port, which is a key transit point for our shipments, there has been a significant disruption in the logistics operations. This unfortunate event has caused a delay in the arrival of goods, including your order. We understand the inconvenience this may cause and we sincerely apologize for any disappointment this delay may bring.

Solution and Assurance:

1.Order Status Monitoring: We are closely monitoring the situation and are in constant communication with our logistics partners to ensure your order is delivered to you as soon as it becomes possible.

2.Compensation: As a token of our apology for the inconvenience caused, we would like to offer you a [discount/coupon/gift] that you can use on your next purchase from our store.

3.Priority Shipping: Once the port situation is resolved, we will be upgrading the shipping of your order to ensure it reaches you as quickly as possible at no additional cost to you.

4.Regular Updates: We will keep you updated with the latest information regarding the port strike and the expected new delivery date for your order.

5.Customer Support: If you have any questions or concerns, please do not hesitate to contact our customer service team. We are here to assist you and make this situation as smooth as possible for you.

We value your business and your patience during this time is greatly appreciated. We are committed to providing you with the best service possible and are working diligently to resolve this matter.

Thank you for your understanding. We look forward to fulfilling your order and continuing to serve you in the future.

Best Regards,

[Your Name]

Customer Service Team

[Your Amazon Store Name]

通過上述措施，相信賣家們能更好地應(yīng)對美國市場的不確定性和潛在風(fēng)險。旺季當前，不管形勢如何嚴峻和變化，賣家們都應(yīng)踏實守住我們的店鋪，除了站內(nèi)搜索優(yōu)化（SEO）之外，還可通過站外引流方式為產(chǎn)品提升排名，增加曝光和提升轉(zhuǎn)化率。小牛站外全網(wǎng)首創(chuàng)推出“效果付費”模式，2單起收費，不收保證金，海量資源和專業(yè)團隊匹配資源，讓賣家安心推廣！