每年的銷售高峰到來之前，亞馬遜都會突然對許多Listing進(jìn)行審核和下架。今年也不例外，上周亞馬遜突然對于大量商品下架，理由是：為了提供買家最佳購物體驗，亞馬遜針對某些會員日商品進(jìn)行了上架限制，在此期間除非賣家獲得銷售授權(quán)，否則不得銷售。 受此影響，大量賣家的Listing被莫名下架。

許多賣家在看到下架后聯(lián)系中國團隊，但是給予的回復(fù)是目前申訴渠道暫不開放，因此薈網(wǎng)專門聯(lián)系了亞馬遜西雅圖總部相關(guān)人員了解情況，得到的消息是此次事件與今年年中的農(nóng)藥事件類似，屬于系統(tǒng)錯誤抓取引起的。相信在這周許多Listing將被回復(fù)，同時申訴窗口將被打開。許多賣家正在四處花錢找申訴渠道，但是在這里小編首先把亞馬遜內(nèi)部需要看到的申訴信的內(nèi)容發(fā)給大家，希望能夠讓大家盡快回復(fù)銷售權(quán)：

1 申訴要領(lǐng)：表明目的
 第一段就需要告訴亞馬遜你申訴的原因是由于系統(tǒng)誤殺了你的Listing，英文表述如下：Hello Amazon Team,
We are writing to appeal the delisting of some of our listings, and we hope you could reinstate them in your earliest convinence.
2 給出下架的產(chǎn)品和時間點 
這里需要給出具體的產(chǎn)品ASIN和時間點，英文表述為：The following ASINs have been delisted from Amazon Marketplace, on the 具體日期
ASIN：
ASIN:
ASIN:
3 給出具體的證據(jù)
這里提供的證據(jù)主要在于三個方面，產(chǎn)品上架的時間，獲得評價的數(shù)量和星級，賣家后臺訂單缺陷率，英文表述為：
As you can see from our account, the ASINs above have been performing very well and here are the proof:
ASIN: 
Released on: 上架日期
（說明，上架時間：很關(guān)鍵，最好是在3個月之前上架，因為最近1個月左右上架的商品很有可能會無法在節(jié)日季銷售）
Total Customer Ratings: xx Ratings and xx Stars 評價星際和數(shù)量
（說明，產(chǎn)品的具體評價數(shù)量和星級，最好是在4星以上，如果達(dá)不到，3.5星以上也可有助于審核通過，沒有星級的產(chǎn)品將有可能無法在節(jié)日季銷售）
Order Defect Rate: 訂單缺陷率
（說明，訂單缺陷率是賬戶的訂單缺陷率，如果是FBA發(fā)貨，同時標(biāo)記為綠色可以寫在這里，但是如果是自發(fā)貨，或者新賬號沒有發(fā)貨，估計這次將無法在節(jié)日季銷售）小編提醒：以上3項內(nèi)容，需要按照ASIN逐條寫出來。
4 給出行動計劃 
無論是否是自己的問題，大家都需要給出具體行動計劃，也就是POA，說明如何保證不會出現(xiàn)問題。而在此，亞馬遜最關(guān)注的就是有人在節(jié)日季乘機虛假銷售，收款不發(fā)貨，損害買家權(quán)益。英文表述為：
We understand it's Amazon's core value to protect buyers' benefit, and we hope the Plan of Action (POA) below would reassure you we would provide supreme products and service to Amazon customers:
1. Fully Understand and Follow Selling Policy, we have asked our team to study selling policy 2 days ago, and everyone understand what are the "red lights" on Amazon;
2. Intellectual Property Rights Protection: We have hired an IP Solicitor and reviewed all our listings and we believe our products would not cause any copyrights infringement;
3. Punctuality of Shipment: We have shipped ample inventory to Amazon Fulfillment Warehouses, and all our orders will be fulfilled by Amazon;
如果是歐洲站點被下架，大家還需要增加一條關(guān)于稅務(wù)的說明，英文如下： 4. We have also hired a accountant to review our tax return status and we are confident our performance is in complliance with EU Tax Regulations.
5 要求亞馬遜恢復(fù)銷售權(quán)
 最終就是總結(jié)和要求亞馬遜恢復(fù)銷售權(quán)，英文表述如下：
Based on facts and statement above, we hope you could reinstate our listings in your earliest convenience, should you have any further question, please feel free to let us know.
Thank you very much!
Kind regards,

來源：啊你絕對不知道