
亞馬遜上的跟賣(mài)讓人深?lèi)和唇^,抄了你的listing,還偷走你的購(gòu)物車(chē),順帶把你的銷(xiāo)量給搶走!但是,亞馬遜上,飽受跟賣(mài)煩惱的可不僅僅只有中國(guó)賣(mài)家,外國(guó)賣(mài)家也不勝枚舉,對(duì)跟賣(mài)可謂是深?lèi)和唇^。小編整理了一位外國(guó)賣(mài)家趕走所有跟賣(mài)的有效方法,希望也能幫你解決跟賣(mài)問(wèn)題。
一、發(fā)警告信
發(fā)現(xiàn)跟賣(mài),你應(yīng)該先給對(duì)方發(fā)警告信,大多數(shù)跟賣(mài)在看到此警告信的24小時(shí)內(nèi)就會(huì)停止銷(xiāo)售。
小編給個(gè)警告性模板,僅供參考哦???
Dear XXX,
It has come to our attention that XXX is using the XXX trademark without license or prior written authorization from XXX.
XXX holds federal trademark registrations in the United States, so XXX listings violate XXX trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.
Therefore, we demand that you immediately remove all listings on Amazon.com in which XXX utilizes our trademarks and images protected by copyright.
XXX currently has at least one listing on Amazon.com for products that utilize XXX trademarks and/or copyrights without authorization.
See the following ASIN: XXX
XXX is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of XXX trademark rights, copyrights, and Amazon’s Participation Agreement.
XXX 's infringing listings must be removed immediately to prevent damage to XXX brand and lost sales.
While XXX has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:
(1) Removed all of XXX trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2) Removed all of XXX listings of products it claims to be associated with XXX, including but not limited to the ASINs listed above
Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.
"We have received United States. Trademark Application and assigned serial number XXX to your submission." An official notification to you!
Thank you for your attention to this matter. Please contact us if you have any questions.
Legal on behalf of "XXX"
二、告對(duì)方侵權(quán)
如果你擁有知識(shí)產(chǎn)權(quán)(專利權(quán)、商標(biāo)權(quán)、版權(quán)),可以直接聯(lián)系亞馬遜賣(mài)家支持,投訴對(duì)方侵權(quán)。
小編也給個(gè)報(bào)告模板,僅供參考~
ASIN:XXX
Dear Amazon Representatives:
- Business name of the violation seller: XXX
- Name of Brand: "XXX", REGISTERED NUMBER: XXX
This is XXX the owner of XXX.
I am hereby reporting a trademark infringement from one of Amazon's marketplace sellers, who have been verified as selling counterfeited "XXX" brand products in Amazon marketplace. "XXX" this seller involved in this issue, is selling under a selection of the following ASIN: XXX
We are able to verify this issue by the following reasons:
Proof of the violation:
-Copy of trademark registration certificate: (LINK TO YOUR TRADEMARK REGISTRATION PAGE)
-Certificate of Trademark Registration:ATTACHED
Please note that during the time of review, they may still be able to sell the counterfeited products to the customers. In order to prevent the continuation of this IP infringement issue, we would like to ask if Amazon Marketplace will remove their selling privileges as well as their existing listings with the ASINs mentioned above from their accounts.
This seller's counterfeited products in Amazon's marketplace is a violation of Amazon's IP policy. Their actions of these low quality counterfeited products have created a tremendous disappointment to our mutual customers, not only their shopping experience on Amazon.com but also my brand. I am hereby requesting an immediate removal of this seller's selling accounts in order to prevent further IP infringement acts on Amazon.com.
If no actions are taken in certain time and the scenario continues, we will seek for full legal actions against all related parties.
Sincerely,
XXX
三、測(cè)試購(gòu)買(mǎi)
下單購(gòu)買(mǎi)跟賣(mài)的產(chǎn)品,收到產(chǎn)品后拍照片,證明和自己的產(chǎn)品不一樣,然后以此為證據(jù)提交給亞馬遜。
如果亞馬遜在你第一次進(jìn)行測(cè)試購(gòu)買(mǎi)后沒(méi)有移除跟賣(mài),你可以用幾個(gè)不同的買(mǎi)家?guī)糁貜?fù)此過(guò)程。
四、加入Amazon Exclusives
亞馬遜有個(gè)項(xiàng)目叫“獨(dú)家銷(xiāo)售計(jì)劃”(Amazon Exclusives)。一旦你獲準(zhǔn)加入該計(jì)劃,亞馬遜就會(huì)清除你listing上的跟賣(mài),但你需要向亞馬遜支付5%的傭金。

五、郵件轟炸
用不同的買(mǎi)家賬戶向跟賣(mài)發(fā)數(shù)百甚至上千郵件。亞馬遜系統(tǒng)會(huì)讀取你的所有郵件,如果有很多買(mǎi)家抱怨商標(biāo)侵權(quán)、賣(mài)假貨或求好評(píng),亞馬遜可能會(huì)暫停賣(mài)家的賬戶。
六、申請(qǐng)Brand Gating
如果你想徹底擺脫跟賣(mài),Amazon Exclusives & brand gating是唯一的途徑。如果你的brand gating申請(qǐng)被批準(zhǔn)后,就沒(méi)有人能夠再跟賣(mài)你的品牌。為了獲得brand gating批準(zhǔn),首先你需要完成亞馬遜品牌備案2.0。
賣(mài)家們還有什么防跟賣(mài)or趕跟賣(mài)的方法,底部評(píng)論區(qū)歡迎一起討論哦~