Test buy作為反跟賣的一種方法，簡單來講就是先去你想要投訴的店鋪里購買產(chǎn)品，收到貨之后便可以向亞馬遜投訴產(chǎn)品有問題或者侵權(quán)，基本上和作為普通買家購物產(chǎn)品的流程差不多。

為了讓消費者有更多的選擇，亞馬遜鼓勵合法跟賣，然而有些惡意跟賣，往往則是以次充好，利用假冒產(chǎn)品的低成本打出更低的價格，同時也會導(dǎo)致消費者的差評出現(xiàn)，影響整個listing的權(quán)重。

這種惡意跟賣，亞馬遜允許Test Buy來申訴：在跟賣者店鋪中購買被跟賣的產(chǎn)品，然后把訂單號、貨件照、產(chǎn)品包裝、產(chǎn)品實物照等細(xì)節(jié)上傳，舉報成功之后，亞馬遜就會懲罰刪掉他們的listing。

不過我們在碰到跟賣者的時候可以先通過郵件進行商議，如果對方的語氣非常不友好，那么就趕緊下test buy 訂單，收集證據(jù)之后向亞馬遜投訴。

至于給跟賣者發(fā)有件時，標(biāo)題和內(nèi)容怎么表達。以美國站為例，可以參考以下模板：

①如果你的產(chǎn)品是有品牌備案的：

郵件標(biāo)題明確，示范：Amazon ASIN:XXXXXXXXX IP infringement communication

內(nèi)容：正文開頭：表明身份，然后，闡述事由，三問，侵權(quán)類型，請?zhí)峁＠?版權(quán)號，請明確專利/版權(quán)的注冊國家。

Test Buy郵件模板：

Dear “跟賣名字”,

It has come to our attention that “跟賣名字” is using the ” 你的品牌名 “ trademark without license or prior written authorization from ” 你的品牌名“.

” 你的品牌名“ holds federal trademark registrations in the United States. So  “跟賣名字” listings violate ” 你的品牌名“ trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “跟賣名字”utilizes our trademarks and images protected by copyright.

“跟賣名字” currently has at least one listing on Amazon.com for products that utilize“你的品牌名” trademarks and/or copyrights without authorization.

See the following ASIN: 被跟賣的ASIN碼

“你的品牌名“ is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of  ” 你的品牌名“ trademark rights, copyrights, and Amazon’s Participation Agreement.

“跟賣名字” ‘s infringing listings must be removed immediately to prevent damage to ” 你的品牌名“ brand and lost sales.

While ” A “ has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of ” 你的品牌名“ trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of ” 你的品牌名“ listings of products it claims to be associated with ” 你的品牌名“, including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of ” 你的品牌名“

②如果你的產(chǎn)品沒有品牌備案：

無論有沒有品牌，表達態(tài)度端正，不卑不亢，友好禮貌，立場堅定。

郵件標(biāo)題明確，示范：Fulfillment by Amazon Warning Communication About ASIN:XXXXXXXX

內(nèi)容：正文開頭：表明身份，然后闡述事由，要求履行的事項和后果。

Test Buy郵件模板：

Dear [跟賣賣家名字],

I am the owner of [你的品牌名字或者店鋪名字]. It has come to my attention you are selling [你的品牌名字或者店鋪名字]. I request that you to remove your listing right away.

[你的品牌沒給你在或者店鋪名字] is something I have created from scratch, and I have no authorized resellers. I sell branded products, and if you are indeed selling counterfeits, then you are in violation of Amazon’s terms of service.

I will file a Cease and Desist letter if the listing is not removed within 48 hours, and you will face legal action if you do not comply.

Sincerely,

[你的品牌或者店鋪名字]"