從公司培訓(xùn)資料復(fù)制來的Match type解析

（1）Broad match:  包括 類似的詞組，單復(fù)數(shù)形式，拼錯(cuò)的情況，加ing或者不加，與該關(guān)鍵詞類似的搜索，以及其他相關(guān)的變體搜索。

searches for that phrase, similar phrases, singular or pluralforms, misspellings, synonyms,stemmings (such as floor and flooring), relatedsearches, and other relevant variations.

比原來認(rèn)為的更廣泛。搜humanbeing，Man和woman都會(huì)觸發(fā)。搜trousers，pants會(huì)觸發(fā)。

（2）Phrase match： Phrase match lets a keywordtrigger your ad to show only when someone searches for your exact keywordphrase, or close variations of your exact keyword phrase,with potentially other words before or after that phrase. Closevariations include misspellings, singular and plural forms, acronyms 首字母縮寫, stemmings (such as floor andflooring), abbreviations 縮寫詞, and accents.

例如：search term: cupcake stand          cakeand cupcake stand combo 會(huì)展示

Search term： cupcake Tower         8 tier cupcake tower stand 會(huì)展示

Search term： cake stand                square cake stand for weddingcakes 會(huì)展示

（3）Exact match：Exact match lets a keywordtrigger your ad to show only when someone searches for the exactkeyword or close variations of the exact keyword you addedto your account. Close variations include misspellings, singularand plural forms, acronyms, stemmings (such as floor and flooring), abbreviations,and accents. If a search uses the right words in the wrongorder or includes extra words, your ad won't show for that search.

大小寫都一樣 Cake stand:      cakestand   

牢記matchtype三個(gè)層級(jí)和預(yù)算之間的比例關(guān)系。

廣告組結(jié)構(gòu)：5個(gè)campaign法

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