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美國(guó)假冒責(zé)任法案獲眾議院通過(guò):Amazon、eBay將承擔(dān)更多責(zé)任

美國(guó)假冒責(zé)任法案獲眾議院通過(guò):Amazon、eBay將承擔(dān)更多責(zé)任

近日,美國(guó)眾議院司法委員會(huì)通過(guò)了一項(xiàng)立法,即《篩查電商假冒產(chǎn)品,阻止平臺(tái)供應(yīng)有害商品法》(SHOP SAFE ACT)。根據(jù)該法 , Amazon和eBay等電子商務(wù)公司應(yīng)為通過(guò)其網(wǎng)站銷(xiāo)售假冒商品的行為承擔(dān)責(zé)任。

當(dāng)?shù)谌戒N(xiāo)售對(duì)消費(fèi)者的健康或安全構(gòu)成威脅的假冒商品時(shí),SHOP SAFE ACT會(huì)要求線(xiàn)上銷(xiāo)售平臺(tái)承擔(dān)商標(biāo)侵權(quán)責(zé)任。

根據(jù)現(xiàn)有提案,線(xiàn)上銷(xiāo)售平臺(tái)必須采取必要的措施,阻止第三方售假者繼續(xù)銷(xiāo)售假冒產(chǎn)品。否則的話(huà),其平臺(tái)要承擔(dān)輔助侵權(quán)責(zé)任。

這些必要措施包括驗(yàn)證第三方賣(mài)家的身份,要求他們確??梢宰C實(shí)或保證其商品的真實(shí)性。

作為法案的主要發(fā)起人,眾議院司法委員會(huì)主席Jerry Nadler表示:“不管是線(xiàn)上購(gòu)物還是線(xiàn)下購(gòu)物,都應(yīng)確保消費(fèi)者所購(gòu)買(mǎi)的就是其所看到的?!?/p>

由于有越來(lái)越多的美國(guó)人開(kāi)始在網(wǎng)上購(gòu)物,假冒者也轉(zhuǎn)戰(zhàn)到網(wǎng)上。SHOP SAFE ACT要求市場(chǎng)平臺(tái)發(fā)揮出更大的作用,阻止賣(mài)家向消費(fèi)者銷(xiāo)售假冒產(chǎn)品,為美國(guó)家庭提供更安全的購(gòu)物環(huán)境。

事實(shí)證明,美內(nèi)部對(duì)該法案存在分歧。有人認(rèn)為存在解讀過(guò)于寬泛的風(fēng)險(xiǎn),導(dǎo)致消費(fèi)者無(wú)法通過(guò)眾多平臺(tái)轉(zhuǎn)售自己的商品,這不僅包括Amazon和eBay之類(lèi)的平臺(tái),還包括Shpock和Vinted等眾多基于應(yīng)用程序的平臺(tái)。

圣塔克拉拉大學(xué)法學(xué)教授Eric Goldman等批評(píng)人士指出,擬議做法實(shí)際上會(huì)加強(qiáng)亞馬遜和易趣在市場(chǎng)上的主導(dǎo)地位,犧牲的卻是無(wú)法滿(mǎn)足新要求的較小規(guī)模的市場(chǎng)主體的利益,這會(huì)導(dǎo)致選擇減少,采購(gòu)成本增加。

eBay在聲明中表示:“現(xiàn)在不是對(duì)正在從疫情中實(shí)現(xiàn)經(jīng)濟(jì)復(fù)蘇的小企業(yè)施加有害監(jiān)管負(fù)擔(dān)的時(shí)候?!?/p>

然而,美國(guó)服裝鞋類(lèi)協(xié)會(huì)(AAFA)等組織堅(jiān)持認(rèn)為,立法應(yīng)保護(hù)消費(fèi)者免遭在線(xiàn)假冒商品的危害,但其也承認(rèn)法案中的部分機(jī)制需要改進(jìn)。AAFA品牌保護(hù)和制造計(jì)劃負(fù)責(zé)人Christina Mitropoulos表示:“在一些最值得信賴(lài)的在線(xiàn)市場(chǎng)上,假冒商品泛濫會(huì)損害美國(guó)企業(yè)的利益,讓美國(guó)消費(fèi)者處于危險(xiǎn)之中?!?/span>

她補(bǔ)充道 :“我們很高興看到國(guó)會(huì)通過(guò)這項(xiàng)兩黨法案優(yōu)先保護(hù)美國(guó)的知識(shí)產(chǎn)權(quán),并期待與眾議院司法委員會(huì)成員合作,在投票前改進(jìn)法案的措辭?!?/p>


以下是《SHOP SAFE ACT》原文:

To amend the Trademark Act of 1946 to provide for contributory liability for certain electronic commerce plat-forms for use of a counterfeit mark by a third party on such platforms, and for other purposes.

Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, 

SECTION 1. SHORT TITLE.

This Act may be cited as the ‘‘Stopping Harmful Offers on Platforms by Screening Against Fakes in E-commerce Act of 2021’’ or the ‘‘SHOP SAFE Act of 2021’’.

SEC. 2. CONTRIBUTORY LIABILITY FOR ELECTRONIC COMMERCE PLATFORMS.

(a) PLATFORM LIABILITY.—Section 32 of the Act entitled ‘‘An Act to provide for the registration and protection of trademarks used in commerce, to carry out the provisions of certain international conventions, and for other purposes’’, approved July 5, 1946 (commonly known as the ‘‘Trademark Act of 1946’’) (15 U.S.C. 1114), is amended by inserting at the end the following: 

‘‘(4)(A) Subject to subparagraph (C), an electronic commerce platform shall be deemed contributorily liable in a civil action by the registrant for the remedies hereinafter provided for a case in which without the consent of the registrant, a third-party seller uses in commerce a counterfeit mark in connection with the sale, offering for sale, distribution, or advertising of goods that implicate health and safety on the platform, unless the platform demonstrates that the platform took each of the following steps to prevent such use on the platform before any infringing act by the third-party seller:

‘‘(i) Determined after a reasonable investigation, and reasonably periodically confirmed—

‘‘(I) that the third-party seller designated a registered agent in the United States for service of process; or 

‘‘(II) in the case of third-party seller located in the United States, and if the seller has not designated a registered agent under subclause (I), that the third-party seller has designated a verified address for service of process in the United States.

‘‘(ii) Verified through governmental identification or other reliable documentation the identity, principal place of business, and contact information of the third-party seller.

‘‘(iii) Required the third-party seller to—

‘‘(I) take reasonable steps to verify the authenticity of goods on or in connection with which a registered mark is used; and

‘‘(II) attest to the platform that the third-party seller has taken reasonable steps to verify the authenticity of the goods under subclause (I).

‘‘(iv) Imposed on the third-party seller as a condition of participating on the platform contractual requirements that—

‘‘(I) the third-party seller agrees not to use a counterfeit mark in connection with the sale, offering for sale, distribution, or advertising of goods on the platform;

‘‘(II) the third-party seller consents to the jurisdiction of United States courts with respect to claims related to the third-party seller’s participation on the platform; and  

‘‘(III) the third-party seller designates an agent for service of process in the United States, or, in the case of third- party seller located in the United States, the third-party seller designates a verified address for service of process in the United States.

‘‘(v) Displayed conspicuously on the platform the verified principal place of business, contact information, and identity of the third-party seller, and the country from which the goods will be shipped, except the platform shall not be required to display any such information that constitutes the personal identity of an individual, a home street address, or personal contact information of an individual, and in such cases shall instead provide alternative, verified means of contacting the third-party seller.

‘‘(vi) Displayed conspicuously in each listing the country of origin and manufacture of the goods, unless such information was not reasonably available to the third-party seller and the third-party seller had identified to the platform the steps it undertook to identify the country of origin and manufacture of the goods and the reasons it was unable to identify the same.

‘‘(vii) Required each third-party seller to use images that the seller owns or has permission to use and that accurately depict the actual goods offered for sale on the platform.

‘‘(viii) Implemented at no cost to the registrant reasonable proactive technological measures for screening goods before displaying the goods to the public to prevent any third-party seller’s use of a counterfeit mark in connection with the sale, offering for sale, distribution, or advertising of goods on the platform.

‘‘(ix) Implemented at no cost to the registrant a program to expeditiously disable or remove from the platform any listing for which a platform has reasonable awareness of use of a counterfeit mark in connection with the sale, offering for sale, distribution, or advertising of goods. Reasonable awareness of use of a counterfeit mark may be inferred based on information regarding the use of a counterfeit mark on the platform generally, general information about the third-party seller, identifying characteristics of a particular listing, or other circumstances as appropriate. A platform may reinstate a listing disabled or removed under this clause if, after an investigation, the platform reasonably determines that a counterfeit mark was not used in the listing. A reasonable decision to reinstate a listing shall not be a basis for finding that a platform failed to comply with this clause. 

‘‘(x) Implemented a policy that requires termination of a third-party seller that has reasonably been determined to have engaged in repeated use of a counterfeit mark in connection with the sale, offering for sale, distribution, or advertising of goods on the platform. Use of a counterfeit mark by a third-party seller in three separate listings within one year shall be considered repeated use, except when reasonable mitigating circumstances exist. A platform may reinstate a third-party seller if, after an investigation, the platform reasonably determines that the third-party seller did not engage in repeated use of a counterfeit mark or that reasonable mitigating circumstances existed. A reasonable decision to reinstate a third-party seller shall not be a basis for finding that a platform failed to comply with this clause.

‘‘(xi) Implemented at no cost to the registrant reasonable technological measures for screening third-party sellers to ensure that sellers who have been terminated do not rejoin or remain on the platform under a different seller identity or alias.

‘‘(xii) Provided a verified basis to contact a third-party seller upon request by a registrant that has a bona fide belief that the seller has used a counterfeit mark in connection with the sale, offering for sale, distribution, or advertising of goods on the platform except that the platform is not required to provide information that constitutes the personal identity of an individual, a home street address, or personal contact information of an individual (in such case, the provider shall provide an alternative means of contacting the third-party seller).

‘‘(B) In this paragraph:

‘‘(i) The term ‘counterfeit mark’ has the meaning given that term in section 34(d)(1)(B).

‘‘(ii) The term ‘electronic commerce platform’ means any electronically accessed platform that includes publicly interactive features that allow for arranging the sale, purchase, payment, or shipping of goods, or that enables a person other than an operator of such platform to sell or offer to sell physical goods to consumers located in the United States.

‘‘(iii) The term ‘goods that implicate health and safety’ means goods the use of which can lead to illness, disease, injury, serious adverse event, allergic reaction, or death if produced without compliance with all applicable Federal, State, and local health and safety regulations and industry-designated testing, safety, quality, certification, manufacturing, packaging, and labeling standards.

‘‘(iv) The term ‘third-party seller’ means a person other than the electronic commerce platform who uses the platform to arrange for the sale, purchase, payment, or shipping of goods.

‘‘(C) This paragraph shall apply—

‘‘(i) to an electronic commerce platform that has annual sales on the platform of $500,000 or more; or

‘‘(ii) to an electronic commerce platform with less than $500,000 in annual sales six months after the platform has received ten notices (in which there is a reference to this paragraph and an explicit notification to the platform of the ten-notice limit), in aggregate, identifying listings on the platform that reasonably could be determined to have used a counterfeit mark in connection with the sale, offering for sale, distribution, or advertising of goods that implicate health or safety.

‘‘(D) Nothing in this paragraph may be construed to limit liability in a context other than that outlined in this paragraph, including any cause of action available under other provisions of this Act, notwithstanding that the same facts may give rise to a claim under this paragraph.’’.

(b) EFFECTIVE DATE.—This Act and the amendment made by this Act shall take effect one year after the date of the enactment of this Act. 

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